PROACTIV SKINCARE–2022

In preparation for the launch of iO, Proactiv’s latest product, I was engaged to devise a new packaging system that modernized the brand, brought a more cohesive look to the range of products while also making it simpler to launch new products into existing lines.

Company: HUGE
Creative Director: Matt Steenburg
Project Management: Jennifer Chatlani
Design Direction: Ricky Bloxsom

A wide ranging exploration had us settle on a direction that evolved their existing look rather than be a complete departure. As part of the exploration we concluded the wordmark needed to be modernized as part of the new naming system.

An extensive guideline was produced allowing their internal design team to produce assets based on system specification.