C21 CLOSING EXPERIENCE–2022

As part of a collection of brand activations
following the corporate rebrand, I was tasked
with reimagining the closing experience
for home buyers.

Exploration, design, and production resulted in a charming and elegant box that provided home buyers with everything they needed for closing day.

The box was announced and launched at the C21 annual event in Las Vegas with a main stage and supplementary motion package.

Company: MullenLowe
Creative Director: Sean O’Brien
Project Management: Michelle Bell
Design Direction: Ricky Bloxsom
3D Work: Ricky Bloxsom
Photo Art Direction: Lauren Schroeter & Chiara Pucci
Photography: Erika LaPresto